KTG leader ship Essay Example for Free

KTG leader ship EssayIntroductionAn environmental analysis in strategic management plays a very important office staff in businesses by pinpointing current and potential opport social unities or threats outside the go with in its external environment. The external environment includes political, environmental, technological and sociological events or trends that lavatory affect the business directly or indirectly.The main objective in this report is an environmental analysis using altogether the factors and analyzing tools , generally conducted as get around of an analysis of strengths, weaknesses, opportunities, and threats (SWOT) when a strategic plan is being developed. Managers practicing strategic management must conduct an environmental analysis quarterly, semi-annually, or annually, depending on the nature of the businesss patience reduceing on the fol small(a)ings Analyzing factors trenchantness on our brass as one of the biggest group in the healthcargon servic es in the region. Organization sources and competitors.Organization set chain construction.SWOT analysis evaluation.Ref http//www.wisegeek.com/what-is-the-role-of-environmental-analysis-in-strategic-management.htm , 20143.ANALYSING FACTOR EFFECTIVENESS3.1 Macro Environment AnalysisOne of the scoop up tools for considering trends in the Macro environment is the PESTEL analysis. ( range 1)Figure 13.1.1Political factorsSince we are located here in the UAE, we have no taxation and this is one of the strength point we are depend on. but at the same time our administration team not recognizing that the minimum wages should be increased comparingwith the some other facilities and infirmarys in our region as a big competitors.3.1.2EconomicEconomic factors include economic growth, interest order, exchange rates and the inflation rate. These factors have major impacts on how businesses become and make decisions. For example, interest rates affect a firms cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and wrong of imported goods in an economy.And since our organization as privet health care facility, based on the profit rate it takes in the consideration all these factors especially afterward it involved in the stock market last year. Beside that the new plan is to minimize the expenses that related to the interest exchange rate by following the centralization policy. ex. reservation one research lab for all branches with a very controlled transportation system for sending the patients samples to the centralized laboratory instead of having a separate laboratory in severally branch3.1.3SocialOur organization as one of the privet hospitals in the region , is big(p) all the healthy activities, health care providing, never giving any changing as a demographic trends. We are doing outside activities supporting some certain people those who have a chronic unsoundness identical the diabetic patients to have more and more knowledge nigh themselves and how to take care about it. Ref(CBS course , topic 2 , page 5)3.1.4TechnologyWe are depending on the development of new technology to maintain competitiveness. Ex(opening new part of the Nuclear medicine for early Cancers diagnostics )3.1.5 Environmentfactors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance. Furthermore, growing awareness of the potential impacts of climate change is affecting how companies operate and the harvest-times they offer, both creating new markets and diminishing or destroying existing ones. Ref http//en.wikipedia.org/wiki/PEST_analysisAccording to our national regulations and environmental roles ,we are following the EHSMS(Emirates Health Safety Management System).3.1.6 wakelessinclude discrimination law, consumer law, antitrust law, employment law , and health and safety law. These factors can affect how a company operates, its costs, and the exact for its products.The services in the hospital is the same for all patients and the priority is only for the urgent and emergency cases only not according to the nationality, color or any other discrimination issues. And on the other side there is a special track for the VIP patients ,giving the best quality to be the first choice in the region as a privet hospital.3.2 Micro Environment AnalysisOne of the best tools for considering trends in the Micro environment is the porter analysis. (Figure 2)Figure 2Porter five forces analysis is a framework for indus stress analysis and business strategy development. It draws upon industrial organization (IO) economicsto derive five forces that determine the competitive intensity and therefore attractive feature of a market. Attractiveness in this context refers to the boilers suit industry profitability. An unattractive industry is one in w hich the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching pure competition, in which available profits for all firms are driven to linguistic rule profit. This analysis is associated with its principal innovator Michael E. Three of Porters five forces refer to competition from external sources. The remainder are internal threats.3.2.1 menace of Substitute Products or operateA substitute is a product that performs the same or similar function as another product. Microeconomics teaches that the more substitutes a product has, the demand for the product becomes more elastic. Elastic demand means increased consumer price sensitivity which equates to less certainty of profits. For example, public-transportation is a substitute for driving a car, and e-mail is a substitute for writing allowters. Conditions that increase the threat of substitutes are 1.2.1.1 An attractive price of substitutes Our organizati on as a privet health care facilty depends on the insurance companies in how more than they are fixing the prices of the services and products, but they are trying to do some merchandise using special prices for the labors in some company by doing full checkup examination for those people who dont covered by insurance.1.2.1.2 Increased quality of substitutes Our facility is trying to give the best quality to be the first choice in the region in the privet health care sector. Focusing more and more to follow the eminentest international standards like the JCIA (Joint Commission of international accreditation) ,CAP(Collage of American Pathologist) and the ISO ..Etc 1.2.1.3 Low switching costs to consumers our Administration is not switching the cost to the consumers since they are covered by health insurance. simply sometimes they are switching the costs to the staff by minimizing the staff without enough study to the work load or stopping the annual increments.3.2.2 . Threat of E ntryProfitable markets that yield high returns will attract new firms. This results in many new entrants, which eventually will decrease profitability for all firms in the industry. Unless the entry of new firms can be blocked by incumbents (which in business refers to the largest company in a certain industry, for instance, in telecommunications, the tralatitious phone company, typically called the incumbent operator), the abnormal profit rate will trend towards zero (perfect competition). The following factors can have an effect on how much of a threat new entrants may pose The existence of barriers to entry (patents, rights, etc.). The most attractive segment is one in which entry barriers are high and exit barriers are low. Few new firms can enter and non-performing firms can exit easily. Government policyCapital requirementsAbsolute costCost disadvantages autarkical of sizeEconomies of scaleEconomies of product differencesProduct differentiationBrand equitySwitching costs or sunk costsExpected retaliation rag to distributionCustomer loyalty to established brandsIndustry profitability (the more profitable the industry the more attractive it will be to new competitors) contender Between Established competitorsRivalry refers to the degree to which firms respond to competitive moves of the other firms in the industry. Rivalry among existing firms may manifestitself in a derive of ways- price competition, new products, increased levels of customer service, warranties and guarantees, advertising, better networks of wholesale distributors, and so on. The degree of rivalry in and industry is a function of a morsel of interacting structural features Rivalry tends to intensify as the number of competitors increases and as they firms become more equal in size and capability. Market rivalry is usually stronger when demand for the product is growing slowly. Competition is more intense when rival firms are tempted to engage price cuts or other marketing tactics to boost unit volume. Rivalry is stronger when the costs incurred by customers to switch their purchases from one brand to another are low.Market rivalry increases in proportion to the size of the payoff from a successful strategic move. Market rivalry tends to be more vigorous when it costs more to get out of a business than to stay in and compete. Rivalry becomes more volatile and unpredictable the more diverse competitors are in terms of their strategies, their personalities, their corporate priorities, their resources, and their countries of origin. Rivalry increases when strong companies outside the industry receive weak firms in the industry and lunch aggressive, well-funded moves to transform their newly-acquired firms into major market contenders.Two principles of competitive rivalry are particularly important (1) a decent competitive strategy used by one company intensifies competitive pressures on the other companies, and (2) the manner in which rivals employ various compe titive weapons to try to outmaneuver one another shapes the rules of competition in the industry and determines the requirements for competitive success. Since our hospital is the biggest hospital in the area, it depends in the competition on increasing the branches in all areas inside and outside the city for more than 8 branches directed by the corporate office in the Capital.3.2.4 Bargaining Power of Customers3.2.4.1 Markets for OutputsSelling goods or services to customers (distributors, customers or other manufacturers) Customers influence dependent upon importance of products to them their bargaining cater We have a marketing team of 4 members working low the supervision of the corporate office , handling all the outputs issues like the chronic patients disease health care activates offering free of charge checkup (ex. diabetic patients..)3.2.4.2 Markets for InputsPurchasing raw materials, components and financial labor services. The same team also cooperating with the pu rchasing department together working to get the best quality materials for the final prices in order to minimize the costs. And that will allow the hospital to give more best services more than the other competitors.3.2.5 Bargaining Power of SuppliersThe power balance between organization and supplier is similar to the relationship between organization and customer The organization becomes the customer and the producer of the inputs it requires are the suppliers Some dainty groups of suppliers may form cartels or cooperatives to increase their bargaining strength Suppliers use leverage such as threats to raise prices or reduce quantity or quality of goods they supplyWe are depending on the serve up comparison in the market and to services the suppliers will provide to us. In the opposite side, we are a customer for the suppliers and since we are the biggest customer in the privet sector we can manage the deal according to our needs.3.3 FormulatingFormulating is phase one in the s trategic planning process and according tothe diagram below We can see that it plays a very important in taking the best decisions and actions to achieve the objective of the organization. In our hospital there are many plans in how to make all these decisions become a real. At the beginning of each new year , we are making our plan projects for the next 12 months And everyone have to achieve his planed objectives as individual under the umbrella of the administration and corporate office objectives. And at the end of the year will have an assessment to check how many objectives he reached , according to his work assessment will get his increment , so that will let him work harder during the year to achieve the organization objectives.Figure 3Ref(CBS course , topic 1 , page 12).3.3.1 Organization sources and competitors Our hospital sources is strong enough to be a strong competitor in the market depending on Best medical companies as materials providers.Best marketing plans based o n the corporate marketing plans. Patients (as a customers ) Accepting all the insurance cards at the time that some other hospitals dont accepting all patients.3.3.2 Organization cheer chain constructionValue chain is a template that identifies the activities of a company from raw materials to customer, the value added by each activity and the cost of each activity, and that facilitates implementation of business-level strategy . Ref ( CBS Strategic Management Topic 3 paginate6)The axiom is true that you never get a second play to make a good first impression, and hospitals have many opportunities to do so. Or not. At several junctures along the trek of accessing services, the patient confronts a series of opportunities to continue in the system or not, based on the success of the interaction. These touchpoints are not created equal, and it is important to know which has the greatest impact. Here, we can focus the divine service Line Growth strategy. As a tool to understand the impactof each touchpoint, value-chain service analysis maps the process to help us decide where to focus strategic intent. Hospital business planning adapts a model developed by Michael Porter, who defines the value chain as a means to analyze an organizations strategically relevant activities to understand how to influence performance and cost.He breaks the activities of the firm into primary and support activities. Primary activitieswhich, for most firms involves inbound and outbound logistics, operations, gross revenue and marketingare supported by an infrastructure of underlying support activities, including HR, IT, and purchasing. How the product or service is ultimately developed and delivered to the customer depends on the effective interaction of these variable activities. The hospital value chain is diverse and complex. Our service offerings are far from clear cut, varying sharply between service lines. each specialty and disease category has a distinct value chain to be fl owcharted and analyzed prior to understanding where we can impact choice by creating value. In most cases this is at the physician referral point where patients make initial decisions.This may be a primary care physician or a specialty care physician who is directly involved in managing the hospital encounter. In most cases, it is the loyalty of the physicians and their attitude towards the hospital that determines the direction of the process. This analysis is a good tool for getting stakeholders on the same page. It helps focus planning efforts and gets to the key issue of where to go and what to do. This leads us to the questionwhat business are we in, and where do we strategically want to focus our efforts, which is the essence of strategy.Figure 44.1 Strengths (Internal Factors)The hospital key strengths are the followingLong Standing Reputation was the previous monopoly caller-up in the industry Government Affiliated trusted in the MarketMost skilled employees in the indust ry generated good client relations4.2 Weaknesses (Internal Factors)The main functional areas of weakness are the followingProduction Costs in comparison to competitorsProfit Margins in comparison to competitorsService Delivery poor running(a) functionsLoss of Contracts lack of continual Contract retentionCompany Culture disconnected, divided, tall organisation structure HR Policies Procedures poor employee retention, lack of career development, low morale Lack of MIS no common management information systems in place across functions. Brand Identity/Image lack of Marketing departmentConclusionThe main objective is the consideration of the external and internal analyzing factors, using all the analyzing tools and studies like PORTER, SWOT and all other analyzing international methods.This report explained clearly the essential required methods for analyzing using the practical example of my organization (Privet Hospital), how to make the competitive advantages and how to u se all the efforts to get the best analyzing results. After the analyzing how can we use our strength points to be the first choice in the market and how to correct the weakness points to avoid any problem in the future.In the light of the in a higher place there are essential factors which might be affecting in any organization , so we have to cover all the points that I mentioned about it before like Analyzing factors effectiveness on our organization as one of the biggest group in the healthcare services in the region. Organization sources and competitors.Organization determine chain construction.SWOT analysis evaluation.6. Referenceshttp//www.wisegeek.com/what-is-the-role-of-environmental-analysis-in-strategic-management.htm , 2014 (http//en.wikipedia.org/wiki/PEST_analysis) , 2014CBS course , topic 2 , page 5 , 2014http//en.wikipedia.org/wiki/PEST_analysis , 2014http//www.oshad.ae/en/sectors/healthsector/Pages/ehsmsrequirements.aspx, 2014 http//www.dineshbakshi.com/igcse-bus iness-studies/external-environment/revision-notes/63-external-environment-factors, 2014 http//en.wikipedia.org/wiki/Porter_five_forces_analysis ,7 March 2014) http//en.wikipedia.org/wiki/Porter_five_forces_analysisThreat_of_new_entrants, 2014 http//www.strategy-formulation.24xls.com/en114CBS course , topic 2 , page 17 , 2014CBS course , topic 2 , page 20 , 2014CBS course , topic 1 , page 12 , 2014CBS Strategic Management Topic 3 Page6 , 2014http//healthcarestrategicadvantage.blogspot.ae/2007/11/value-chain-analysis.html , 2014 Strategic Management Unit 306 (CBS) , 2014